Blog

Write-ups of our own work: what worked, what did not and why.

Reputation4 min readSERM

Online reputation management: what can be removed from search results and what cannot

A client googles you before paying and the first result is a two-year-old complaint. What comes down lawfully, what never comes down, how to collect reviews that work, and how to measure the work by page one instead of by activity.

Search5 min readSEO

A technical SEO checklist we run before writing a single word of content

Ten checks that decide whether content has any chance at all — found the hard way on our own site, where the blog served 15 indexed pages from 8 articles and hreflang promised translations that did not exist.

Websites5 min readNext.js

Customer portal development cost: what actually drives the number

Why the same-looking portal is quoted at €4k and at €40k. The four things that move the estimate, the lines that vanish from cheap quotes, and how to read a proposal before you sign it.

Automation10 min readAI Agents

AI Agents in 2026: Why 40% of Projects Will Be Killed — and a Case From Those in the Black

Gartner: 40% of AI-agent projects will be canceled by 2027. We break it down on a case where an agent cut time to first reply from 4 days to an hour and cost per request by 45% — why some fail, some pay off, and what to do this week.

Automation2 min readAI

How We Integrated Claude into a SaaS Support Workflow (45% Cost Cut)

A walkthrough of how we embedded Claude into a SaaS support pipeline — triage, drafting, auto-resolution — and cut cost per request by 45%.

Automation3 min readn8n

n8n vs Zapier: Why We Choose n8n for Enterprise

A fair comparison of two automation platforms on price, flexibility, data privacy and scale — from people who run them in production.

Automation3 min readTelegram

Telegram Bot as CRM: Automation Case for an Agency

How a small agency replaced a clunky CRM with a Telegram bot — and why, for a team that lives in messaging, it worked better.