Cleaning company
Санкт-Петербург
The site existed, the search leads did not. In six months — top of Yandex and Google on commercial queries, +45% organic traffic and +50% leads.
Challenge
On queries like “flat cleaning St Petersburg”, “office cleaning”, “post-renovation cleaning” the company was nowhere near the top: a slow site, a broken structure, mobile problems, copy without keywords and almost no backlinks.
Solution
Technical work: load speed, mobile version, robots and sitemap, section structure. Semantics and content: a core of commercial queries collected, pages rewritten around it. Off-page: links from topical sites, press releases, brand mentions. Crowd and SERM: forums, communities, reviews — managing what shows up on the company name. Monthly reporting: positions, traffic, conversions — not “work is under way”.
Result
Top of Yandex and Google on the target queries, +45% organic traffic and +50% organic leads in six months.
Other cases
inestroy — house construction
A construction company site where the request reaches the manager with the house parameters already in it, not a blank “call me back”.
Duna — timber-frame houses
The site answers “how much is it and will the estimate double” before any form: price on the first screen, a calculator that prices a specific house.
Architecture studio
A premium presentation: the site is built around the work — a full-screen project slider, a calm dark theme, not one promo banner.
Related service
Further reading
- A technical SEO checklist we run before writing a single word of contentTen checks that decide whether content has any chance at all — found the hard way on our own site, where the blog served 15 indexed pages from 8 articles and hreflang promised translations that did not exist.
- All posts in category: SearchArticles on SEO: the technical baseline, realistic timelines and cost, local search, and how AI answers are changing the results page.
Show us the one process that annoys you most
We spend 45 minutes on it together. You leave with a diagram and an estimate — even if you buy nothing from us.